The Golf Connection is a full-service golf marketing company that provides dedicated, cost-effective golf event management, consulting, public relations, and direct marketing solutions to destinations, resorts and corporate clients in need of proven industry expertise and measurable strategies to drive awareness and revenue within the golf vertical. Our company is a specialized sales and marketing firm focused on creating cost-effective, target marketing strategies for destination based clients that generate accountable metrics and drive ROI through group/leisure bookings and special events. Our golf industry experience combined with extensive knowledge and contacts in the resort and travel space, allow us to provide clients with the increased expertise and resources needed to achieve their goals and compete for consumer attention.
We provide clients with an understanding of the golf market and a gateway to business opportunities that is unmatched by other advertising and public relations firms. Following complete assessment a client’s golf vertical needs, we create strategic plans, events, promotions and partnerships designed to meet their specific objectives. By doing so, our client’s programs are targeted more accurately, executed more efficiently and generate stronger results. We don’t simply broadcast a client’s message and hope the right type of people get it – we deliver it directly to targeted influencers and consumers that are best prospects to take action and generate valuable word-of-mouth marketing.
We customize marketing campaigns that segment the golf market according to each individual client’s needs, identifying the best vertical audience clusters to target, and then proactively reach them through a variety of tactics and channels, including direct sales efforts to identify, negotiate and book business on their behalf. This approach creates accountable metrics and programming geared specifically for driving conversion and ROI. We possess the know-how and freedom to design “best in class” tools to execute our campaigns and we put the necessary effort behind ensuring our clients’ strategies are successful.
Destination / Resort Marketing Programs
We create and implement strategic marketing plans that utilize Direct Mail, Online and Database Marketing, Search Engine Marketing & Direct Solicitation to identify and engage clients’ best prospects
We integrate direct marketing tactics with select media, event and promotion opportunities, to build a dynamic platform for increasing awareness, trial and conversion
Special Event & Travel Services
We develop events that are consistent with clients’ market positions, hospitality and sampling objectives. We design scalable growth plans to support long-term success and provide a level of turn-key support rarely found within the industry
We populate consumer events with PROactive participant recruiting, identifying consumer leads through smart Web and Database Marketing and leveraging relationships with PGA Club Professionals and established golf affinity groups|
TV Production & Web Design
We offer clients a wide array video services, from the development of original programming and commercial campaigns, to promotional DVDs, clip reels and streaming video for the web, all shot in high-definition
We help clients develop an online presence, streamline existing assets, and utilize emerging tactics such as Search Engine Marketing and web analytics
Customer Relationship Marketing
We develop ongoing messaging strategies and create dynamic content to establish and strengthen relationship building efforts with clients’ best customers and new prospects.
We design audience segmentation strategies and build data capture programs that help clients understand who their customers are, where they are located, what motivates them, and how to maximize referral economics
Corporate Meetings & Executive Retreats
We utilize extensive industry contacts and hospitality marketing experience to secure venues, rates and contractual terms that meet our clients’ needs and protect their best interests
We identify, contract and manage all travel and event logistics for corporate and leisure groups, delivering service levels and attention to detail that produce high-impact experiences
Partnership Marketing & Sponsorship
We help clients extend the reach and effectiveness of their target marketing strategies through partnerships and promotions with Golf Web Sites, Radio Shows, Print Titles, and Affinity Groups
We help secure revenue and barter programs that strengthen the financial structure of the event. Our contacts span the industry, providing valuable access to national brands, media properties, golf organizations and service providers looking for cooperative marketing opportunities
We identify and develop communications strategies to generate “non-paid” media exposure at the local, regional and national level
We develop and maintain contacts with golf journalists and media outlets that target avid “core” golfers, and focus on travel and lifestyle activities around the game